Previous researches were successful in indicating the good traits of this indigenous pig breed in compared with other cross or exotic pig breeds in Vietnam. Most of these researches aim to conserve this valuable pig breed. However, in order to conserve this local breed and encourage local people keeping it, out of the biology approach, the other effective approach is sustainable utilization. This approach is only ensured through creating the market for this indigenous breed. That makes the Ban keepers who are mainly small-households in remote and rural areas; as well the processors and customers do not have sufficient information on their market. Data was collected from the 52 random restaurants which were chosen randomly in Hoa Binh and Hanoi. These provinces representative for The results showed characteristics of the demand and supply of Ban pig market at retail level, as well identify the elements effecting to the demand and the Price of Ban pigs and suggest the solutions in order to conserve this indigenous breed through developing sustainably the Ban pig market.