Greener Journal of Agricultural Sciences

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Phuong and Cuc

By Phuong, NV; Cuc, LT (2022).

Greener Journal of Agricultural Sciences

Vol. 12(1), pp. 16-28, 2022

ISSN: 2276-7770

Copyright ©2022, the copyright of this article is retained by the author(s)





Indigenous Pork Market at Retail Level in Special Restaurants in Northern Vietnam.



Nguyen Van Phuong1*; Ly Thu Cuc2



(1) Faculty of Political Economy, VNU University of Economics and Business, Vietnam National University, Hanoi, Vietnam . Email:

(2) Faculty of Economics, Hanoi Industrial Textile Garment University, Le Chi, Gia Lam, Hanoi, Vietnam. Email:







Article No.: 121621155

Type: Research

Full text: HTML, PDF, EPUB, PHP


Previous researches were successful in indicating the good traits of this indigenous pig breed compared with other cross or exotic pig breeds in Vietnam. Most of these researches aim to conserve this valuable pig breed. However, in order to conserve this local breed and encourage local people keeping it, out of the biology approach, the other effective approach is sustainable utilization. This approach is only ensured through creating the market for this indigenous breed. Meaning the Ban pig keepers who are mainly small-households in remote and rural areas; as well the processors and customers do not have sufficient information of their market. Data was collected from the 52 random restaurants which were chosen randomly in Hoa Binh and Hanoi. These provinces representative for the results showed characteristics of the demand and supply of Ban pig market at retail level, as well as identify the elements affecting the demand and the Price of Ban pigs, it also suggest the solutions needed to conserve this indigenous breed through developing a sustainable Ban pig market.


Accepted:  20/12/2021

Published: 20/01/2022


*Corresponding Author

Nguyen V. Phuong

E-mail: phuonglangvan@



Ban pig, pork market, indigenous pig, Vietnam.








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2.    Dzung NM (2017). Pig production and marketing in Vietnam, working paper, National Institute of Animal Science (NIAS). Available at:


3.     GSO (2020). Vietnamese Statistics Book,   General Statistics Office of Vietnam.


4.    Herold, P, Roessler R, Willam A, Momm H, Záratea VA (2010). Breeding and supply chain systems incorporating local pig breeds for small-scale pig producers in Northwest Vietnam. Livestock Science, Volume 129, Issues 1–3, April 2010, Pages 63-72.


5.    Lemke, U, Mergenthaler M, Roesler R, Huyen LTT, Herold P, Kaufmann B and Zarate VA (2008). Pig production in Vietnam – a CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources 2008 3, No. 023.


6.    Mergenthaler M, Weinberger K and Qaim M (2009). Consumer valuation of food quality and food safety attributes in Vietnam. Review of Agricultural Economics, 31(2):266-283.


7.    Phuong NV., Hanh DTM, Cuong TH, Markemann A, Zárate A.V and Mergenthaler M (2014). Impact of quality attributes and marketing factors on prices for indigenous pork in Vietnam to promote sustainable utilization of local genetic resources. Livestock Research for Rural Development. Volume 26 (7).




Cite this Article: Phuong NV; Cuc LT (2022). Indigenous Pork Market at Retail Level in Special Restaurants in Northern Vietnam.. Greener Journal of Agricultural Sciences 12(1): 16-28.


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