Women, Social Media and Self – Employed Business: The Study of Oyo State Civil Service, Southwest, Nigeria

This paper examines work - life balance challenges women experience when it comes to juggling career with self - employed business especially in Oyo state, Nigeria. Also, it explored the role of social media in facilitating work-life balance with the use of social media. There are substantial literatures on work-life balance. However, only few studies have investigated juggling official work with private owned business. Therefore, this paper with the adoption of survey research design examined the use of social media by female civil servants in the Ministry of Women Affairs in Oyo state, Southwest, Nigeria (2014-2016) in promoting their private businesses so as to ensure upkeep of their homes in particular. The findings reveal that many female civil servants agreed that the use of social media can promote their private businesses in order to support their families when salaries are unstable and ensuring that they are at their official duty post as at when due. Conclusively, with the present recession in Nigeria, the use of social media can promote businesses. Thus, female civil servants can thrive and ensure sustainable growth in the economic aspect of their family, hence, contributing economically to the society as a whole.

Submitted: 16/07/2019

Accepted: 20/07/2019

Published: 27/08/2019

*Corresponding Author

Isola Abiola

E-mail: abidemiisola@ gmail.com

Phone: 08035804634

Keywords:

Social Media; Career Women; Business; Civil Servant; Self-employed

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Cite this Article: Isola, AA (2019). Women, Social Media and Self – Employed Business: The Study of Oyo State Civil Service, Southwest, Nigeria. Greener Journal of Social Sciences, 9(2): 18-26, http://doi.org/10.15580/GJSS.2019.2.071619136.

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