Enyinnaya
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Greener Journal of Internet, Information and Communication Systems Vol. 6(1), pp. 1-6, 2020 ISSN: 2354-2373 Copyright ©2020, the copyright of this article is retained by the author(s)
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Drama in Television Commercial: Study of MTN’s Apprentice Data Video and Indomie Noodle’s Mama Too Good
Enyinnaya, Ikedieze Charles
Mass Communication Department, Abia State University,Uturu, Abia State
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ARTICLE INFO |
ABSTRACT |
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Article No.: 040620054 Type: Research
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This paper examines audience perception of the effectiveness of drama in television commercial and how this aids audience recall, retention and its impact on patronage. From the result 72% of the respondents agreed that “Pidgin Apprentice data video” actually communicates MTN’s message of engaging with one’s valuable customers through phone, while 52% of the respondents said that Indomie Noodle’s ”Mama too good” message of mother’s care was well understood, hence the study conclusion that there can never be good television commercial without the infusion of drama. |
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Accepted: 06/04/2020 Published: 11/07/2020 |
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*Corresponding Author Enyinnaya, Ikedieze Charles E-mail: enyisonmedia@ yahoo.com Phone: 08064179131 |
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Keywords: Drama; Recall; Retention; Perception |
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Post-Publication Peer-review Rundown View/get involved, click [Peer-review] |
REFERENCES
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Cite this Article: Enyinnaya, IC (2020). Drama in Television Commercial: Study of MTN’s Apprentice Data Video and Indomie Noodle’s Mama Too Good. Greener Journal of Internet, Information and Communication Systems, 6(1): 1-6.
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