Greener Journal of Agricultural Sciences

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Sodeeq et al

Greener Journal of Agricultural Sciences

Vol. 11(1), pp. 41-47, 2021

ISSN: 2276-7770

Copyright ©2021, the copyright of this article is retained by the author(s)








Profitability of Tomato Marketing and Determinants in Akinyele Local Government Area, Oyo State, Nigeria



1Sodeeq, A.E; 1Ibrahim, A.G.; 1Hamzat, O.A.; 2Oguntade, M.I.; 1Taiwo, O.D; 1Adesanlu, A.A



1Department of Agribusiness Management, Federal College of Animal Health and Production Technology, Moor Plantation, Ibadan

2Department of Agricultural Extension, Federal College of Agriculture, Moor Plantation, Ibadan






Article No.: 021621020

Type: Research



Marketing of tomatoes is a complex phenomenon due to it perishable nature, seasonality and bulkiness. Tomato thus requires an efficient marketing system. The targeted population for this study was tomato retail marketers in major markets in Akinyele Local Government Area of Oyo State. A Cross sectional data collected with the use of well structured interview guide from 112 marketers selected through multistage sampling techniques were analyzed using descriptive statistics, gross margin analysis and ordinary least square regression model. Results revealed that majority of the marketers were female with mean age of 43 years. Their average marketing experience and mean household size were 20 years and 8 members respectively. Farm gate to consumer was the major marketing channel mostly used in the area with quality and grading/sorting of tomato considered as very important factor in price formation. The gross margin of N 17,787.564 per month was estimated and education variable which was found significant indicates that it is an essential policy element with potential to improve marketers’ profitability. Most of the marketers were however faced with poor credit access, inadequate capital and high cost of purchasing tomatoes from farm gate. This study thus recommended that marketers should strengthen themselves by forming cooperative groups to improve their access to credit and market oriented policies that lower the costs of marketing should be vigorously pursued by government to enhance better tomato market performance and profitability.


Accepted:  17/02/2021

Published: 31/03/2021


*Corresponding Author

Sodeeq, A.E

E-mail: srenesi@ gmail. com



profitability; tomato; marketing; determinants; gross margin; regression





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Cite this Article: Sodeeq, AE; Ibrahim, AG; Hamzat, OA; Oguntade, MI; Taiwo, OD; Adesanlu, AA (2021). Profitability of Tomato Marketing and Determinants in Akinyele Local Government Area, Oyo State, Nigeria. Greener Journal of Agricultural Sciences 11(1): 41-47.


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